After 9 years of a car accident, Omneya Elyamany decided to tell her story through a very interesting project called #backtomarch2010. As a result of an accident, the outcome was her being on a wheelchair for the rest of her life. Through pictures, the campaign takes us on a journey, that expresses the beginnings, midway and discovering new horizons.
The campaign starts with a picture of her on a wheelchair, labeled as Disabled. In the second picture shows her hands and legs are tied by the new labels.
Suggestions from people around to stay relaxed and not necessarily go to university or practice any kind of activity starts to arise. because as they claim, she won’t be capable anymore of doing such things. In the next shot, she wonders about those comments and new barriers and how will she face them.
The girl was about to discover the superpowers that we all have but not everyone is capable to unleash. The power of creating your own world, pursuing and believing in your own dreams. Unleashing her powers Omneya starts to fight her nightmares, negative and deconstructive comments, thoughts and challenges by her statement: “I will let you know what A DISABLED GIRL CAN DO.”
The photo directing shows how persistent she is, the look in her eyes and the red highlight on her hand announces her comeback. To change her life, she changes her thoughts. She went to university, graduated successfully. Followed her passion and played sports and that was the turning point. When she discovered that it is all doable.
Omneya then shares her struggle with her wheelchair, her lifetime friend, as she calls it. Adapting and breaking stereotypes becomes their mission together and sharing a life-changing experience is their agreement.
At the end of the campaign, she holds a mirror that reflects her face written on it capable. Labeling herself of being Capable instead of Disabled, of doing the things that not anyone is capable of.
The Campaign is captured by Mohamed Mandour & Galal Yousef from Arabesk Photos and directed by Arabesk Photos & Omneya Elyamany.
“I will let you know what A DISABLED GIRL CAN DO.”